Media Use Research Group

Lena Steinle, M.A. (currently on parental leave)

Research Assistant

Lena Steinle is a research assistant at the Department of Media Research and Media Usage at the University of Hohenheim.

After studying journalism at the University of Vienna, she completed a master's degree in "Communication Science and Media Research" at Ludwig Maximilian University in Munich. During her studies, she worked in the research department of an innovation agency, where she wrote her master's thesis on user behavior on online platforms in the open government sector. Afterwards, she worked for several years as a project manager in a market research institute in Heidelberg and Berlin, where she supervised international projects in the field of consumer research. Internal research activities on decision behavior brought her back to academia. Her research interests relate in particular to the selection and impact of climate reporting. In her dissertation, she focuses on climate change reporting.

Lena Steinle gives seminars on environmental and health communication as well as on research methods in the lecture and exercise "Media Research & Audience Intelligence". In teaching, she also likes to facilitate practice collaborations in order to combine science and hands-on learning.

Contact:

University of Hohenheim
Department of Communication Science, i.p. Media Research and Media Use (540 A) 
Fruwirthstraße 49 - room 14
D-70599 Stuttgart

Tel: 0711/ 459-23108
Fax: 0711/ 459-23724 
E-Mail: lena.steinle@uni-hohenheim.de

Conferences

Eberhard-Bölz, S., Steinle, L., Hepperle, D. & Vogelgesang, J. (2020). The role of situation in gratification seeking: Results from an Experience Sampling Study of Video-On-Demand Use. DGPuK – FG Reception and Impact Research. Würzburg, Germany.

Struckmann, S., Steinle, L., Biedermann, D., Koch, T, Baden, C. (2013). (Dis-)Covering uncertainty in war journalism: A content analysis of source related uncertainty in the coverage of wars. 4th European Communication Conference (ECREA). Istanbul, Turkey.

Awards

  • Particularly committed project supervisor in a Humboldt reloaded project – October 2019 University of Hohenheim

Teaching

  • Media Research & Audience Intelligence Teil I (Lecture)
  • Media Research & Audience Intelligence Teil II (Exercise) - geplant für WiSe 23/24