News
New Publication: "Multitasking, subtitles, and product placement effectiveness" in Journal of Marketing Communications (JMC) [21.10.2024]
Dr. Luis Noschang and Prof. Dr. Jens Vogelgesang address the question of how multitasking during media consumption affects brand recall in product placements in films and series in the latest issue of JMC (Scopus CiteScore: 7.7).more
Presentations of our department at the virtual 71st annual conference of the International Communication Association (ICA) [19.10.2021]
This year, Dr Frank Mangold and Prof Dr Jens Vogelgesang are represented at the ICA Annual Conference with a total of three presentations. Together with Marko Bachl, Frank Mangold has investigated the attitudes of political opinion leaders towards modern news environments. In a joint project by Frank Mangold and Michael Scharkow, the focus is on questions of measuring audience...more
Visiting Professorship at the Hanover University of Music, Drama and Media for Dr. Frank Mangold [19.10.2021]
Dr. Mangold will hold a visiting professorship at the renowned Hanover University of Music, Drama and Media in the summer semester of 2021.more
New essay in "New Media & Society" by Dr Frank Mangold [19.10.2021]
Under the title "The overstated generational gap in online news use? A consolidated infrastructural perspective", Dr Frank Mangold and co-authors published another high-ranking international peer-reviewed paper on 31 January 2021.more