Persuasion
- Publication Type
- Encyclopedia contribution
- Authors
- Schenk, M.
- Year of publication
- 2009
- Published in
- Fischer Lexikon Publizistik Massenkommunikation
- Editor
- Noelle-Neumann, E. / Schulz, W. / Wilke J.
- Pubisher
- Fischer Verlag , Frankfurt am Main
- Page (from - to)
- 443-458, 788-790