Medienresonanzanalyse. Eine Einführung in Theorie und Praxis

The textbook is aimed at students and practitioners who want to gain an overview of the most important fields of application and the research-practical procedure of a media response analysis. In the first part, the method of media response analysis is placed in the context of basic research in communication science as well as application-oriented evaluation research. In the second part, the individual practical steps of a media resonance analysis are presented on the basis of a case study. The detailed explanation of the case study and the extensively documented research instrument form a practice-oriented handout, which provides the reader with a variety of quality criteria to be able to expertly assess and interpret media response analyses. (automated translation by DeepL)