Vorträge des Fachgebiets auf der 70. Jahrestagung der International Communication Association (ICA) [21.05.20]
In diesem Jahr ist Prof. Dr. Jens Vogelgesang mit zwei Vorträgen auf der ICA-Jahrestagung vertreten. Zusammen mit Franziska Gaiser, M.Sc., hat er die Rolle von smarten Lautsprechern in Haushalten auf Basis einer Topic Modeling-Analyse untersucht. Gemeinsam mit PD Dr. Hannah Früh hat er im Rahmen einer standardisierten Inhaltsanalyse die Thematisierung von Unsicherheit in der Nachrichtenberichterstattung über wissenschaftliche Befunde erforscht.
“Hello Alexa!”: Smart Speakers as New Digital Roommates. An Analysis of Online Posts and Reviews
Autor*innen: Franziska Gaiser (Leibniz-Institut für Wissensmedien, Tübingen) & Jens Vogelgesang
Abstract: Smart Speakers like Amazon Echo have spread rapidly in recent years and are becoming increasingly popular, but so far little is known about their adoption in the domestic environment. Innovation theory and the domestication approach provide useful theoretical frameworks to understand the underlying mechanisms of adopting Smart Speakers. With the help of a computational content analysis (Topic Model) of 16,474 user-generated posts and reviews, we examined the reported adoption process of Smart Speakers and the factors that promote and inhibit it, as well as the effects of their use on everyday life and household structures. We found that users develop different patterns of use that vary in intensity. Among other things, the perception of relative advantage, complexity, and an emotional component were found to be conducive to adoption and further use. Data protection or a lack of speech recognition, for example, were mentioned as inhibiting factors. In addition, the data suggest that Smart Speakers are becoming an integral part of everyday life for many people and can induce changes or new constructions of rooms, daily routines and structures within the household.
Epistemic and Ontological Uncertainties in Newspaper Coverage of Scientific Empirical Studies
Autor*innen: Hannah Früh (Departement für Kommunikationswissenschaft und Medienforschung (DCM), University of Freiburg, Switzerland) & Jens Vogelgesang
Abstract: Previous research on the depiction of scientific results has mainly focused on single issues, coverage of quality newspapers or newspapers in general, and the accuracy of media reports compared to statistics in the scientific literature. In this quantitative content analysis we take both quality and tabloid press news articles on scientific studies into account. The analysis covers multiple issues and topics. Based on a random sample of German and Swiss newspaper articles, we analyzed the depiction of any epistemic and ontological uncertainties. More than 90 percent of press coverage of scientific studies reported on contains nothing but descriptive statistics. More sophisticated forms of scientific results are mostly absent. Notably, quality newspapers put more emphasis on epistemic and ontological uncertainties of scientific findings than tabloid newspapers. In light of the findings, we discuss implications of possible perception biases among the newspaper audiences stemming from the identified reporting standards.
